Our Services

Out-of-Home Media Consulting, Out-of-Home Creative, Research, Planning, Negotiation, Contracts, Buying, Production, Tracking, Billing & Reconciliation, Auditing/Second Opinions

Insight in Outdoor Advertising or Out-of-Home

Being independent and on both sides of the Out-of-Home (OOH) business, Summit is able to give its clients an unrivaled, insider's view into Out-of-Home's internal, relevant components - from pricing to traffic, market demand to the newest technologies, from the latest OOH creative to money-saving production. It is because of this insight that we have been a valuable partner to all players in the OOH advertising game - creative agencies, full-service agencies, media planners, media buyers, and advertisers.  

Flexibility - From one billboard to 500 bus shelters.

Summit Media partners with clients, whether advertiser or agency, to achieve the Out-of-Home results individually tailored to the client's needs. We use the term "partner" because our clients come to us at various stages of their campaigns, and we consider it our role to meet them where they are, and improve from there. Whether our client needs consultation on tailoring their creative objectives to OOH formats, to a professional second opinion on their outdoor plan or buy, to their need for a plan and execution that will deliver a 75-showing in the top 10 markets, Summit works to take them to the next step - faster, more efficiently, and with maximum attention to our client's every detail. Depending on our clients needs, Summit works on a non-exclusive or exclusive basis, and can be compensated through commission or on a fee basis, from being a silent partner working behind the scenes to a visible partner helping agencies in presentations to clients.

Results

Summit Media's mission is to serve our clients needs - for the long term. Serving our client's needs means delivering the results they need. While the science and language of OOH media serves as a guidepost, it's important that we always maintain focus on the bottom line. We are focused on achieving our client's goals throughout our service profile: from a long-term project involving all aspects of research, planning, negotiation, buying, & execution to a short-term, simple and straightforward consultation. In non-technical language, here's some of the questions we ask that represent the spirit of our approach:

• What is our client's objective communicated in simple language applicable to OOH advertising dynamics? How will we measure our progress and success?
• Which format meets the creative objectives and ROI expectations of the client?
• Is the creative optimized for the format? How can we stretch our production dollars?
• What plan will maximize the results? What plan will communicate to the degree and in the manner to the targeted market(s)?
• How can we create a smarter plan instead of a bigger plan?
• Will the plan be executed as designed? Was it actually executed after the buy?
• How can we maximize the overall ROI for our client? What are the measured results? Is our client thrilled with the results?
• How can we do more for our client?